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MASS COMMUNICATIONS

Preparation

Students planning to study Mass Communications should have an interest in writing and the potential to communicate information obtained by observation and interview. Other helpful characteristics are curiosity, eye for detail, and desire to learn by reading and talking to others. A background in writing, technology, business and political science is helpful. Experience with publications or broadcast is also beneficial.

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Program Requirements

Students who complete the curriculum requirements can complete a transfer degree, a technical degree or graduate with both degrees.

ABOUT THE
PROGRAM

Recent changes in the media world have shown that students entering this industry need training beyond the journalism concentration of writing and reporting. BSC now offers video and audio broadcast, as well as electronic (Web) publishing and digital elements as part of the Mass Communications program. The degree plan provides background in the journalism/mass communications profession and conveys the importance and responsibility of presenting accurate information in the media. Courses cover ethical writing skills, news photography, print publication, Web publication and video-audio production. The program offers hands-on professional experience working on The Mystician, BSC's student print and online news magazine, and the broadcast components, MystiCast and The MYX. Journalism scholarships are available through the BSC Foundation. Scholarship recipients act as leads for the student newspaper and the video and radio broadcasts.

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COMMUNICATION DEGREES & CERTIFICATES

Mass Communication (Transfer) - Associate in Arts or Associate in Science

Students earning one of these degrees will complete general courses with a focus on communications classes as electives.

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Mass Communication (Technical) - Associate in Applied Science

In this two-year program, students take core communications courses and then choose one focus area to specialize. Focus areas are Writing and Reporting, Media Production, Publication and Web Design, and Public Relations and Marketing.
Those transferring to other institutions or earning both transfer and technical degrees should consult the catalog of the transfer school and modify BSC's suggested curriculum where necessary. Contact your BSC advisor for assistance with transfer planning.

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Sports & Digital Broadcasting - Bachelor of Applied Science

This degree focuses on mass communication and sports broadcasting. Students learn to produce professional-quality sports content for television, radio, and online platforms, preparing for careers such as sports anchors, commentators, producers, or multimedia content creators in the sports media world. The program will focus on sports broadcasting and journalism, live event production, digital content creation, on-camera presentation and commentary, and technical skills in editing, camera operation, and streaming technologies. 

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Integrated Marketing & Communication - Bachelor of Applied Science

The Bachelor of Applied Science (BAS) program in Integrated Marketing and Communication prepares students for leadership roles in the rapidly evolving marketing and communication industry. Students will gain a deep understanding of the theoretical foundations and practical applications of marketing, advertising, public relations, digital media, and strategic communication. The program emphasizes the integration of multiple communication channels — such as digital media, social media, print, broadcast, and face-to-face communication — to create consistent, targeted messaging that resonates with customers and stakeholders.

Students will learn to craft persuasive marketing campaigns, develop brand strategies, and leverage data analytics to measure and improve marketing effectiveness. The program also provides a strong foundation in leadership, strategic planning, and project management, equipping graduates to lead teams, manage complex communication projects, and make informed decisions in a fast-paced business environment.

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Digital Broadcasting - Certificate

The degree plan provides background in the journalism/mass communication profession and conveys the importance and responsibility of presenting accurate information in the media. Courses focus on digital communication fundamentals as well as audio and video production.

The program offers hands-on professional experience working on BSC’s student broadcast production MystiCast and the student radio station, The MYX.

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Print & Digital Publications - Certificate

The degree plan provides background in the journalism/mass communication profession and conveys the importance and responsibility of presenting accurate information in the media. Courses cover reporting, feature writing, interpretive writing, opinion writing, and English usage and grammar.

The program offers hands-on professional experience working on BSC’s student print and online news magazine The Mystician.

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Graphic Design & Communications - Associate in Applied Science

The Graphic Design and Communications program is structured to give students a background in several areas of the graphic design field. Study includes classroom and lab instruction in a Mac-equipped computer studio, where students develop skills in layout, typography, print media, print production, web design, and digital photography. Coursework includes preparing art for print and online publication in advertisements, branding-identity systems, digital photography, illustration, direct mail, brochure design, desktop publishing, interactive design, and computer graphics using industry standard software. Admission occurs in the Fall. Students are encouraged to apply early as openings are limited.

Sophomore students will prepare a portfolio of his or her best work for presentation to potential employers and art directors.

Career Opportunities

With society continually in need of information, careers in the communications industry are diverse. Graduates will find employment in a variety of areas: print, broadcast and electronic media, advertising, public relations, government agencies, and industries, including energy and digital technology.

Career Possibilities: journalist-reporter, correspondent, editor, news analyst, news director, broadcast producer, photographer, videographer, audio-video technician, Web page writer/editor/designer, technical writer, public relations specialist, freelance writer, blogger or vlogger.

THE ADVISERS

MYSTIC MEDIA MISSION STATEMENT AND DISCLAIMER

The purpose of college media is to serve and give voice to the students. We, as the student based forum of journalism on the Bismarck State College campus, provide content that is information, fair, concise and of importance to students and the community. With this goal in mind, Mystic Media is dedicated to accuracy and maintaining ethical journalistic practices. We strive to give a voice to student issues and policies within the local community. Our goal is to incorporate as many students as possible and be an outlet for student expression. Mystic Media strives to be objective and is not affiliated with any outside organizations. Mystic Media upholds the principles guaranteed by the First Amendment and utilizes these rights to bring diverse, entertaining, and thought-provoking material to the college community. Thoughts expressed may not be the opinion of all the staff or BSC community.

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